Difaş — Oral & Personal-Care Products

Difaş was set up in Istanbul in 1966 and has since become one of Turkey's best-known toothbrush brands. By pairing solid quality with fair pricing, it won over major manufacturers, distributors and retail chains worldwide.

Responding to customer demand, the company widened its catalogue beyond oral care into personal-care and household-cleaning items, and now exports to numerous countries.

• Oral care: adult and children's toothbrushes, tongue cleaners, protective brush caps, brush cases

• Personal care: hairbrushes and combs

• Household cleaning: toilet brushes, floor brushes, brooms and dustpans, dish brushes